Selected work

Twelve weeks.
Every deadline met.

A restaurant-technology company needed content every single week, not a campaign. Below is the photography from that run. Most studios can show you one good piece. The harder thing to show, and the thing that actually matters, is the hundredth one arriving on time.

300+
Finished assets
12
Consecutive weeks
3×
Posts per week, every week
0
Deadlines missed
Hands lifting fresh pasta from a bowl
A rib-eye being carved, rosy centre
A crème brûlée under the torch flame
Carbonara tossed mid-air above the pan
Scallops served on the shell over crushed ice
A vaulted wine cellar lit along its length

The system

Why it never slipped.

Consistency is not discipline, it is a pipeline. The reason twelve weeks ran without a gap is that almost none of it depended on anyone feeling inspired on a Monday.

01

Planned a month out

Every week's angle is decided before the month starts, so no week ever begins with a blank page. The work on the day is execution, never invention.

02

Produced in batches

Imagery is generated and composed in runs, not one at a time. A week's set is finished in a sitting, which is what makes the cadence survive a bad day.

03

Approved in a private portal

The client sees everything before it goes anywhere, edits the copy themselves, and approves in one place. No files over email, no version confusion.

04

Scheduled, then measured

Approved work is queued automatically and reported on, so the following month's plan is built from what actually performed rather than from taste.

A sample of the run.

Eighteen of three hundred.

Charcuterie and cheese on dark slate
Two cocktails on a back-lit bar
Oysters on ice with lemon
Burrata with heirloom tomatoes
A mirror-glaze entremet, sliced
Grilled octopus with charred citrus
Caviar service with blini
A croissant showing its lamination
A scored sourdough crust
Shakshuka in a cast-iron pan
Lobster with drawn butter
Chocolate being tempered on marble
The kitchen pass under service lights
Miso black cod, glazed
Beef tartare on marble
Truffle shaved over pasta
Salmon with crisped skin
A cheese board beside the cave

Next

Want a week of this,
built for your product?

Tell me what you sell and I will send back finished pieces, made with your own product, before you have decided anything. No call required to see the work.

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